With heavy hearts, the Calgary community mourns the loss of Jesse Hebenton, founder of GearTrade, who passed away on Monday, August 25, 2025, after a courageous battle with glioblastoma. His passing has left an immeasurable void among his family, friends, colleagues, and the wider business and outdoor communities who admired his vision and drive.
Jesse was a respected entrepreneur whose commitment to sustainability transformed the outdoor gear industry. Through GearTrade, he championed the resale and recycling of outdoor equipment, reducing waste and promoting eco-conscious practices. His forward-thinking leadership built the company into a trusted resource for adventurers across North America, while also setting a powerful example of how business and environmental stewardship can go hand in hand.
Even as he faced the challenges of glioblastoma, Jesse embodied strength and optimism, inspiring those around him with his perseverance and hope. His journey was a reminder of his unwavering determination and his ability to uplift others, even in the face of adversity.
Friends, colleagues, and loved ones remember Jesse as more than a visionary leader—he was also a kind, humble, and generous person. His passion for the outdoors, his enthusiasm for innovation, and his mentorship of young entrepreneurs left a lasting impact on everyone fortunate enough to know him. Many describe his spirit as one that encouraged others to dream big while never losing sight of community and compassion.
The Hebenton family has requested privacy during this difficult time but has expressed deep gratitude for the overwhelming support and tributes shared in Jesse’s honor. Plans for a memorial service in Calgary will be announced in the coming days, offering friends and community members the chance to celebrate his remarkable life.
Jesse’s passing brings attention to the urgent need for continued research and support in the fight against brain cancer. His story serves as both a call for greater awareness and a source of inspiration for advocacy in this critical area of healthcare.
As Calgary and beyond reflect on his life, Jesse Hebenton will be remembered not only as an innovative entrepreneur but also as a beacon of kindness, resilience, and hope. His legacy lives on in the countless lives he touched and in the positive changes he helped bring to both people and the planet.